Online Master of Science in Digital Marketing

Use Digital Marketing the Right Way. From Strategy to Analysis.

  • 100% online
  • AACSB-accredited
  • 30–36 credit hours; $26,871–$32,245 estimated tuition
  • Graduate in 12 months full-time or two years part-time

Spending on digital marketing in the U.S. is expected to near $120 billion by 2021.1 When you graduate from the 100-percent online Master of Science in Digital Marketing (M.S.D.M.) program from Northern Illinois University (NIU), you're ready to lead campaign initiatives effectively from strategy through analysis.

NIU's Online MS in Digital Marketing is the
only AACSB-accredited M.S.D.M. online program in Illinois.

Program Highlights

  • Quick Degree. Graduate in just 12 months full-time or work toward the degree part-time with a flexible schedule. No GRE score required to apply.
  • Affordable Tuition. Pay estimated tuition of just $26,100–$31,320, based on your undergraduate degree and experience.
  • Exclusive Program. Earn your M.S.D.M. with the only school in Illinois offering this career-focused degree. In addition, we keep our class sizes small, so you receive personal attention from experienced faculty.
  • AACSB-Accredited Program. AACSB Accreditation ensures your knowledge and skills meet the highest standards for business education.
  • Flexible Structure. Learn from anywhere with eight- and five-week courses and full- or part-time enrollment options, available in fall, spring and summer.
  • One-on-One Support. Receive personalized support from admissions, advising and IT professionals, from application to graduation.

Curriculum: Prepare for Numerous Industry Certifications

Every area of digital marketing is included in the curriculum, so you can step into your next role equipped with skills that speak to all stakeholders. Master search engine optimization, mobile marketing, social media marketing, content marketing, campaign measurement, website development, data visualization, database marketing, digital marketing metrics, and online reputation management.

And, because NIU's strong College of Business heritage attracts high-quality, practitioner-focused faculty, including some from Fortune 500 companies, you will learn from industry experts who help you apply theory to the practices that work best.

MSDM Curriculum

By the time you graduate, you're qualified to sit for the exams of a number of industry certifications that demonstrate excellence:

  • Facebook Blueprint
  • Google Garage
  • Google Ads
  • Google Analytics
  • Hootsuite
  • HubSpot Inbound Marketing
  • HubSpot Social Media Marketing
  • Microsoft Excel Specialist
  • Twitter Flight School
  • Tableau
  • Qualtrics

Career Outlook: Lead With Digital Marketing Skills

Mastering the digital marketing skillset can increase your competitive edge for a position or a promotion for jobs that are in demand and pay well.

As a marketing manager, creative director or public relations manager, you'll employ what you learn in the M.S.D.M. to put together strong go-to-market strategies and coach your teams to develop new skillsets.

The degree gives you expert knowledge in this newer area of marketing — setting you apart as a proactive manager who consistently delivers results and who's on top of trends and ready to lead at even higher levels.

Creative Directors2

  • $92,500 avg. salary
  • Top 10% earn more than $170,230
  • 5% job growth

Marketing Managers3

  • $129,380 avg. salary
  • Top 10% earn more than $208,300
  • 10% job growth

Newer titles to look for that are also empowered by this degree include digital marketing manager, content marketing manager, digital brand manager and marketing technologist.

Public Relations & Fundraising Managers4

  • $111,280 avg. salary
  • Top 10% earn more than $208, 000
  • 10% job growth

Top Executives5

  • $104,700 avg. salary
  • Top 10% earn more than $208,000
  • 8% job growth

Advance to a more focused marketing role, or position yourself for a larger raise in a number of positions.

Content Creator/Writer6

  • $61,820 avg. salary
  • The top 10% earn more than $118,760
  • 8% job growth

Also look at content strategist positions.

Market Research Analyst7

  • $63,230 avg. salary
  • Top 10% earn more than $122,770
  • 23% job growth

Public Relations Specialist8

  • $59,300 avg. salary
  • Top 10% earn more than $112,260
  • 9% job growth

The titles of Social Media Strategist and Community Manager also fall under the public relations specialist position in the U.S. Bureau of Labor Statistics. Other specialty titles include SEO Strategists, who average $51,1489 a year; SEO Managers, who average $66,46810 a year; and Content Strategists, who average $72,742 a year.11

Why NIU Online?

At Northern Illinois University, our mission is to promote excellence and engagement in teaching and learning, research and scholarship, creativity and artistry, and outreach and service. Now, you can be a part of our educational community, no matter where you are.

Gain access to coursework, instructors and classmates from anywhere. We make it easy to keep up with your responsibilities and commitments while working toward your career goals. At NIU, your future is our focus.

Learn More

If you have any questions about the online Master of Science in Digital Marketing from Northern Illinois University, request more information using the form on this page.

SOURCES:

1VanBoskirk, S. (January 2017). US Digital Marketing Spend Will Near $120 Billion by 2021. Forbes. Retrieved on February 6, 2019, from https://www.forbes.com/sites/forrester/2017/01/26/us-digital-marketing-spend-will-near-120-billion-by-2021/#8c7ceb7278bbhttps://www.forbes.com/sites/forrester/2017/01/26/us-digital-marketing-spend-will-near-120-billion-by-2021/#8c7ceb7278bb.
2U.S. Bureau of Labor Statistics. (February 2019). Art Directors. Occupational Outlook Handbook. Retrieved on February 27, 2019, from https://www.bls.gov/ooh/arts-and-design/art-directors.htmhttps://www.bls.gov/ooh/arts-and-design/art-directors.htm.
3U.S. Bureau of Labor Statistics. (February 2019). Advertising, Promotions, and Marketing Managers. Occupational Outlook Handbook. Retrieved on February 27, 2019, from https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm#tab-5https://www.bls.gov/ooh/management/advertising-promotions-and-marketing-managers.htm#tab-5.
4U.S. Bureau of Labor Statistics. (February 2019). Public Relations and Fundraising Managers. Occupational Outlook Handbook. Retrieved on February 27, 2019, from https://www.bls.gov/ooh/management/public-relations-managers.htm#tab-5https://www.bls.gov/ooh/management/public-relations-managers.htm#tab-5.
5U.S. Bureau of Labor Statistics. (February 2019). Top Executives. Occupational Outlook Handbook. Retrieved on February 27, 2019, from https://www.bls.gov/ooh/management/top-executives.htmhttps://www.bls.gov/ooh/management/top-executives.htm.
6U.S. Bureau of Labor Statistics. (February 2019). Writers and Authors. Occupational Outlook Handbook. Retrieved on February 27, 2019, from https://www.bls.gov/ooh/media-and-communication/writers-and-authors.htmhttps://www.bls.gov/ooh/media-and-communication/writers-and-authors.htm.
7U.S. Bureau of Labor Statistics. (February 2019). Market Research Analysts. Occupational Outlook Handbook. Retrieved on February 27, 2019, from https://www.bls.gov/ooh/business-and-financial/market-research-analysts.htmhttps://www.bls.gov/ooh/business-and-financial/market-research-analysts.htm.
8U.S. Bureau of Labor Statistics. (February 2019). Public Relations Specialists. Occupational Outlook Handbook. Retrieved on February 27, 2019, from https://www.bls.gov/ooh/media-and-communication/public-relations-specialists.htmhttps://www.bls.gov/ooh/media-and-communication/public-relations-specialists.htm.
9Payscale. (n.d.) SEO Marketing Strategist. Retrieved on February 27, 2019, from https://www.payscale.com/research/US/Job=Search_Engine_Optimization_(SEO)_Marketing_Strategist/Salaryhttps://www.payscale.com/research/US/Job=Search_Engine_Optimization_(SEO)_Marketing_Strategist/Salary.
10Payscale. (n.d.) SEO Manager. Retrieved on February 27, 2019, from https://www.payscale.com/research/US/Job=Search_Engine_Optimization_(SEO)_Manager/Salaryhttps://www.payscale.com/research/US/Job=Search_Engine_Optimization_(SEO)_Manager/Salary.
11Glassdoor. (n.d.) Content Strategist Salary. Retrieved on February 27, 2019, from https://www.glassdoor.com/Salaries/content-strategist-salary-SRCH_KO0,18.htmhttps://www.glassdoor.com/Salaries/content-strategist-salary-SRCH_KO0,18.htm.

*The program is open to those with varied undergraduate and work experiences, but foundational courses in business and marketing may be needed to start the degree. The following courses may be waived in consideration of your undergraduate course work and work experience: MKTG 505 Graduate Survey of Marketing, OMIS 507 Business Information Systems, and OMIS 524 Business Statistics.

One of the following requirements is also needed and may be waived with experience: ACCY 505 Financial Accounting Concepts, MGMT 505 Principles of Management, or OMIS 505 Principles of Operations Management.